Mixed Media, Print 70cm x 50cm. 2018.
Marino : "I am a professional photographer and digital artist and the focus of my digital art is mainly conceptual, symbolic, ethical and thought-provoking. My digital art is built-up from photographs combined with digital drawing and painting, mostly my own photos or combined with licensed stock images.
This work reflects the use of anthropomorphic marketing techniques in the USA and the abuse of highly stressed polar bears in circus performances in Russia today. It reflects the state of the symbolic meaning of the polar bear in human culture and in the economy in those two powerful nations.
We live in an era when Brand mascots are widely used in anthropomorphic marketing at the same time as the image of the polar bear triggers thoughts of its extinction as the climate changes due to human-induced global warming. The question here is : How will we evolve with that symbolism, knowing that people get saturated with the widespread use of the imagery - so how (or will) those economic / anthropomorphic values change in the future?
A well-known Cola brand has created a project with the World Wildlife Fund so that part of the income goes to awareness-raising. But there are many questions about this, the brand hopes to 'cleanse' its own image while the polar bear is still heading for extinction.
Marketing and products are changing, whether from a more ecological point of view or not. Unsustainable products are making way for products with more morally-conscious content, trackable origin or acceptable ethics - but is this enough ?"